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About Us

Rooted in Nature, Crafted for You

We believe in the power of nature to enrich lives. Our journey began with a commitment to providing pure, authentic, and sustainable products that stay true to their origins. Inspired by the essence of the earth, we bring you high-quality offerings that nurture well-being while preserving the environment.

Pesticide-free
808080%
Natural & Sustainable
Purity and Sustainability
80+
Years of Excellence
Our Products

Nature’s Best, Crafted for You

We bring you pure, eco-friendly, and handcrafted products that honor nature and tradition. From organic essentials to sustainable living solutions, every item is thoughtfully designed to nurture you and the planet.

Wayanadan Matta Rice

Wayanadan Matta Rice, also known as Kerala Red Rice, is a premium variety of brown rice renowned for its rich taste, distinct texture, and high nutritional value. Sourced from the pristine fields of Wayanad, this traditional rice retains its outer bran layer, making it a powerhouse of essential nutrients and fiber.

Why Choose Wayanadan Matta Rice?

Why Choose Us?

Quality, Tradition & Trust in Every Grain

We are committed to bringing you the finest, most authentic, and nutrient-rich products that uphold tradition and well-being. Our focus on quality, sustainability, and health ensures that every grain we offer is cultivated with care and packed with goodness.

Premium Quality

We source our products from the most fertile lands, ensuring that every grain retains its natural flavor, aroma, and nutritional value. Our stringent quality checks guarantee purity and freshness in every pack.

Nutrient-Rich & Wholesome

Our products, including our signature Wayanadan Matta Rice, are loaded with essential nutrients, fiber, minerals and vitamins. They promote better digestion, heart health, and sustained energy, making them the perfect choice for a balanced diet.

Sustainable & Ethical Farming

We believe in responsible sourcing, supporting local farmers who practice organic and sustainable cultivation methods. By choosing JAIVAM, you contribute to a healthier planet and a stronger farming community.

What Our Customers Say

Real Stories, Genuine Trust

Our customers love Mitti for its quality, authenticity, and rich flavors. Hear from those who have experienced the goodness of our products and why they keep coming back for more.

Nitha Jeemon

I was looking for a healthier rice option, and Jaivam rice exceeded my expectations. It supports my fitness goals while tasting amazing!

Nitha Jeemon

Housewife, Dubai
Hiba Abdullah

I spent AED 10/- extra  in a month for organic, healthy and tasty meal every day. Rice is the major food we eat, shouldn’t compromise the benefits for few fils. Jaivam is my best discovery for my family’s well being

Hiba Abdullah

Teacher, Abu Dhabi
Sanath Kumar

Jaivam is not only delicious but also impressive in its quality. It’s great to know that every batch undergoes nutritional testing and pesticide residue checks, with the results available for review via the QR code on the package.

Sanath Kumar

Design Engineer, Dubai
Lija Rajan

Eating rice with tasty curries is a wholesome experience but haunts guilty after a meal. But “Javam Matta rice “ is an exception which contains loads of dietary fiber and nutrients give balance formula for diet and craving.

Lija Rajan

Housewife, Dubai
What Our Customers Say

Everything You Need to Know

Got questions about our products, sourcing, or delivery? We've compiled the most common queries to help you make informed choices. If you need further assistance, feel free to reach out!

The Glycaemic Index (GI) measures how quickly a food raises blood sugar levels after consumption. Foods with a lower GI are absorbed more slowly and can help maintain stable blood sugar levels. Our rice is carefully processed to retain 60% of its bran, which helps improve its glycaemic index compared to regular white rice. The bran is rich in fibre, which slows down the digestion process, leading to a more gradual release of glucose into the bloodstream. This makes our rice a great choice for those looking to manage blood sugar levels, improve heart health, or maintain a balanced diet.

Rice with bran is a highly nutritious option compared to regular white rice. The bran, which is the outer layer of the rice grain, contains a wealth of beneficial nutrients. By retaining 60% of the bran, our rice is packed with fiber, essential fatty acids, vitamins, and minerals. Some key nutritional benefits include:

  • High Fiber Content: The bran provides a significant amount of dietary fiber, which helps with digestion, promotes heart health, and aids in maintaining a healthy weight.
  • Rich in Vitamins: Our rice contains important B vitamins, including B1 (thiamine), B3 (niacin), and B6, which are essential for energy production, brain function, and overall metabolic health.
  • Minerals: It’s a good source of essential minerals like magnesium, phosphorus, and iron, which support bone health, red blood cell production, and muscle function.
  • Antioxidants: The bran contains natural antioxidants that help protect your cells from oxidative stress and support immune function.

By choosing rice with bran, you’re not only enjoying a tastier, more flavorful rice, but also getting a higher nutritional profile that supports overall health and well-being.

Our products are carefully sourced from award-winning, sustainable farmers who follow organic farming practices. We prioritize quality, transparency, and supporting local communities. By partnering with farmers who use traditional methods and organic seeds, we ensure that every product you buy from us is healthy, flavourful, and eco-friendly.

Yes, all of our products are organically cultivated. We work directly with farmers who are recognized by the government for their commitment to organic farming practices. This means that no synthetic pesticides, fertilizers, or genetically modified organisms (GMOs) are used in the production of our food. We ensure full transparency so you can trust that you’re getting pure, natural products. Our lab reports confirm that our products are free from over 200 different pesticides, so you can be confident that what you’re eating is pure, safe, and chemical-free. We believe in offering the highest quality, and we are happy to share these reports with our customers for full transparency.

We believe in building strong partnerships with local farmers, which is why we work with them directly to bring their organic products to market. Through fair pricing, long-term relationships, and promoting their produce to a broader audience, we ensure that farmers are empowered, and their livelihoods are sustained.

Yes, we offer delivery services to ensure that our products reach you wherever you are provided if minimum order is achieved.

We currently offer our products directly through all outlets of Lulu across UAE, but we are in the process of expanding our reach to select local grocery stores also. Keep an eye out for our organic rice and grains at participating retailers! You can also contact us to find out if there are any stores near you that carry our products. We are in the process of supplying our products through our own delivery channels.

Yes, we offer bulk purchasing options for many of our products, especially for customers who want to stock up or have larger needs. Buying in bulk is a great way to save money while supporting sustainable farming. You can contact us directly to inquire about bulk orders or check the product page for bulk purchase options.

We prioritize quality at every step of the process, from sourcing to packaging. Our products are carefully selected from farmers who follow strict organic farming practices and use traditional seeds, which have been passed down through generations for their resilience and flavor. We work closely with a network of farmers committed to organic methods, ensuring that every item is grown sustainably and with care. Additionally, all of our products undergo regular testing and monitoring to ensure they meet the highest quality standards. All products are tested by authorized labs for nutritional value and checked for pesticides. To maintain freshness and preserve nutritional value, we use vacuum packaging. Each product is sourced from special locations known for their unique growing conditions, ensuring you receive only the best. We also provide full transparency about the origin of each product, so you can be confident in the food you’re purchasing.

Organic food is grown without the use of harmful pesticides or synthetic fertilizers, which means fewer chemicals in your body and a reduced environmental impact. Organic farming also promotes biodiversity, soil health, and sustainable agricultural practices. By choosing organic, you’re not only taking care of your health, but you’re also supporting the environment and local farmers. In contrast, non-organic food may pose health hazards when consumed over time due to the chemicals and pesticides used in conventional farming methods. Choosing organic is a step towards a healthier lifestyle and a more sustainable future.

Yes, we’re passionate about educating the community on the benefits of organic food. We use a variety of channels like social media, local radio, event sponsorships, and printed media to raise awareness. Additionally, we frequently host workshops, farm visits, and collaborate with community organizations to share information about sustainable farming practices and the importance of organic food in our daily lives.

Absolutely! We welcome anyone who is passionate about sustainable farming and organic food. You can support our cause by purchasing our products, sharing our message with your community, or even volunteering at events we sponsor. We also offer opportunities to connect with local farmers through farm tours and educational initiatives.

We are committed to sustainability in every aspect of our business. From working with organic farmers to using eco-friendly packaging, we ensure that our operations have a minimal environmental impact. We also strive to reduce waste, conserve water, and prioritize renewable energy in our operations. By supporting us, you are also supporting a company that truly cares about the planet.

Yes, we provide a variety of recipes and cooking tips on our website and social media channels! Whether you’re looking for a simple, healthy meal or creative ways to use our organic grains and rice, we’ve got plenty of ideas to help you make the most of our products. Feel free to explore our blog or contact us for recipe suggestions!

Pure. Healthy. Sustainable

Get Started with Jaivam Today!

Experience the goodness of nature with our premium organic products. Shop now and bring home the taste of authenticity. Have questions? Contact us—we’re here to help!

About us
Mitti Agro – Agri Ventures sources its farm products from carefully selected, geographically diverse locations. We work with farmers from specific regions known for their unique growing conditions and high-quality produce. By sourcing from these distinct areas, we ensure that each product has its own rich, natural flavor and nutritional benefits.
Address
Mitti Foodstuff Trading LLC P.O. Box 624483, Warehouse # 18 AF Warehouses, Al Quoz 4 Dubai, UAE
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